coward MS? wise MS?

When you google "corporate blog", you can see tons of results including some commercial corporate-blogging companies--which help corporations to blog.  People are debating about corporate blogging whether it is good for the firm .  It's fun to see both sides in one magazine(Global PR blog week) at the same time: Why CEOs shouldn't blog?, Why CEOs should blog? Both basically say that the blogging helps communicating with customers. Difference between two articles is who blogs.  Blogging is not a fad anymore.  Anyhow, it seems that most firms and customers prefer to blog for themselves and customers.

I read the Microsoft's successful blogging stories from naked conversation and bloggers send a warning shot to corporate America.  Both stories are about Robert Scoble, the former employee of Microsoft and the co-author of Naked Conversation.  It was so good for Microsoft to choose him to talk about Microsoft in his blog.  But he left the company and he is still blogging with the same url.  Now he just said a few days ago that how fun it was at the Apple Store.  Is that still good for Microsoft?? 

Also, Microsoft only has one official Internet Explore blog explaining about the functions not having used so much, SP2, ControlX, and etc.  It seems boring and IT IS boring.  It is like a Internet Explore manual nobody uses.  Why don't Microsoft do the same thing they did with another Rob Scoble?  

Ok. then, check this out The unauthorized Microsoft Weblog. This guy Jason have done a good job giving good information to visitors about Microsoft Windows stuffs.  Why can't MS do like this?  I absolutely believe that MS can do the better job on this.  Is blogging too much for the huge info tech companies?  Is that because MS is worried about all the Window users come to there blog and say bad thing about MS?  or is that an wise action for MS not to blog so that they can avoid miscellaneous conflicts and problems because they have more major stuffs to care about??

Well,

All the smart kids can enter MS.  I hope they figure out soon how to change their business wisely through blogging or the better way.  But I don't even imagine what it could be.

p.s   whenever I try to work on my laptop for a long time in the library, I ALWAYS forget to bring the adapter.... so stupid...