The blog is the representative of one online where more people participate and sometimes better conversations have been made. The authors of naked conversations, Scoble and Israel demonstrate that the interaction online between corporate and other constituencies is becoming important and even more essential. I am agree with that because most people use the Internet everyday and get information from it.
To describe, nowadays, politicians are like corporations. They advertise and promote themselves through blogging. For example, two major presidential candidates in South Korea, Myungbak Lee(www.cyworld.com/mbitious) and Geunhye Park(www.cyworld.com/ghism) from Hannara party, a nongovernment party, have been renowned for their blog. More than 1000 people visit their blog daily and show supports or sometimes antagonism. They upload their campaign pledges with reasonings, personal photos with explanations, hobbies, and press released from other media. They are blogposting to tell the truth about themselves, which is to tell the truth (kind of), which is the first Corporate Weblog Manifesto qtd. in Naked Conversation(191-194). At the blog, they show that they are as same as other common citizens so that electors can feel comfortable with them.
I sometimes visit their blog to see what is going on. Whenever I go their blog it is so interesting because they show the old pictures of theirs with sense of humor. Without blog technologies, it's impossible to see politicians from the different perspectives, the aspect of human. With this grateful technologies, they've been doing a good job in attracting people because they have been themselves in their blog.
p.s
They've used Cyworld, which is the most popular social networking website.
here's some quotes from Business 2.0,
-Cyworld, for example, is a social network owned by a subsidiary of SK Telecom, the country's largest wireless provider. To an American eye, the Cyworld service looks like a mixture of some of the hottest US properties: it's MySpace meets Flickr and Blogger and AIM and Second Life.
- Users have avatars that visit and can link to each other's "minihompy" - a miniature homepage that's actually a 3-D room containing a users' blog, photos, and virtual items for sale. Cyworld's digital garage sales include music, ringtones, clothes for your avatar and furnishings for your own minihompy.
- Cyworld has penetration rates that would make Rupert Murdoch, CEO of MySpace parent News Corp, green with envy: An astonishing 90% of South Koreans in their 20s use the service. Celebrities and politicians set up their own minihompies, and the way to get ahead in twentysomething Korean society is to found a popular Cyworld club, or chat room.
(http://blogs.guardian.co.uk/technology/2006/06/16/the_future_is_in_south_korea.html)
*Naked Conversations; How blogs Are Changing the Way Businesses Talk with Customers. (2006) by Robert Scoble and Shel Israel
1 comment:
I agree that politicians nowadays are like their own institution. Because they are a brand. They have to market themselves. Its interesting that you brought up examples of South Korean politicians and how they're using the internet to their advantage like the candidates we have here in the States.
Blogging has become a worldwide phenomenon but it still has many barriers including language, so its great to learn about the other side of the world's internet usage.
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